Social Media As A Driving Factor Of Todays Business And Marketing

INTRODUCTION TO SOCIAL MEDIA

One cannot remain isolated in this present world. For betterment, improvement, growth, progress, etc., one has to explore and make connection with the contemporary world. In this process there exists a geographical barrier which separates people unfortunately. However these geographical barriers have been compensated by what we call as the social networks. Social networks are that platform which connects each and every one available online on internet. Today people around the globe are connected to each other through this medium which enables them to be connected even after the existence of territorial boundaries. Social network has by and large become the present day cult. Some of the social networking sites are: Facebook, LinkedIn, YouTube, Flickr, etc.

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