Every business has to manage its brand reputation. Whether a local shop or a multinational company, a good reputation is what brings you customers. Although, the effectiveness of any company is the main reason for its brand reputation, the IT solutions on which the company relies can also impact customers in the way operate.Below are some IT shortcomings which can lead to a bad reputation of a company, which could further lead to decrease in your customer base.
If a business is registering some customers for providing services it should make sure that website is secured by all aspects. The customers trust the organization and they wish that their details are kept safe. If anyhow a company faces a hack this will hit their reputation and it will fail the trust of many customers. It can take a company many years to gain back its reputation in such a case.
Unresponsive Website/Site Crash
This is mainly related with the e-commerce websites. When a customer is searching for a product to buy or a service to avail, it would be a hassle to wait for long page load times or unresponsive pages. Page crash during online payments can be the worst nightmare for any customer. Therefore, websites should be more efficient when dealing with shoppers since it wouldn’t take long for them to shift to your competitors for shopping.
Slow Customer Service
Customer Service is crucial for brand reputation. The way you respond to your customers is very important for your brand reputation. If you are a prompt responder you will keep your customers happy, which would bring a lot of good reviews. On the other hand, if you are slow and ineffective in in handling queries and complaints you will turn up making your customers unhappy. This will bring you bad reviews and spoil your reputation.
All Cyber Solutions is one such company which helps in improving company reputation through a range of online marketing services.