Years back in 1989, when Tim Berners-Lee, an English Computer Scientist, invented the World Wide Web (WWW), he would have had less idea that his invention will become the backbone of the great Information Age. The Web, another name for WWW, introduced a transitional phase, which at first left businesses in doldrums but later it created an excitement as well.
Not all businesses could primarily reap benefits of this unprecedented change in technology. In its early stages, Web development was limited to bigger enterprises. And, small and medium size businesses had to wait for long in order to harness gains of the Web.
The present world is the world of web. People all over the world are connected through web. Today we find the maximum population on internet through one or the other medium. Everyone is online these days.
Internet has become the source of first hand information for the people. People have become so dependent on the internet that internet has become one of the most important factor in their decision making. More or less they have become habituated or addicted of internet. It can be positive but sometimes can be negative also.
We have lot of websites dealing with various things available on the web. Many websites of the same type for example we have many shopping websites, like, Flipkart, Amazon, Shop Clues, etc. many government websites for the betterment of the citizen and to bridge the gap between government and its citizen, many educational websites etc. The main purpose of these websites is to help and serve the society in a better way.
Google keeps changing its search algorithm from time to time. It occasionally rolls out major algorithmic updates that affect the search results in significant ways. This info graphic shows some of the major algorithmic changes that have made big impacts on search results.
INTRODUCTION TO SOCIAL MEDIA
One cannot remain isolated in this present world. For betterment, improvement, growth, progress, etc., one has to explore and make connection with the contemporary world. In this process there exists a geographical barrier which separates people unfortunately. However these geographical barriers have been compensated by what we call as the social networks. Social networks are that platform which connects each and every one available online on internet. Today people around the globe are connected to each other through this medium which enables them to be connected even after the existence of territorial boundaries. Social network has by and large become the present day cult. Some of the social networking sites are: Facebook, LinkedIn, YouTube, Flickr, etc.
Every Business wants to expand its sales and customer base, though not all can achieve anytime soon after they start. There are a whole lot of techniques and processes that have to be kept in mind while running your business to do well in the market. Your business might not be one of a kind, there are hundreds of other people selling or doing the same thing. So, unless you strive to do things that are better than others you may not achieve growth. Online businesses who provide services or products online need to have a strong and perfect digital marketing. It is only through digital marketing that they can achieve good results in their business. Here are some practices that can help you grow your sales and your customer base in a short time.
Every business has to manage its brand reputation. Whether a local shop or a multinational company, a good reputation is what brings you customers. Although, the effectiveness of any company is the main reason for its brand reputation, the IT solutions on which the company relies can also impact customers in the way operate.Below are some IT shortcomings which can lead to a bad reputation of a company, which could further lead to decrease in your customer base.
We, at All Cyber Solutions develop a lot of websites. We have worked for many clients and designed lots of websites. Although we keep in mind to apply the best design ideas and great looking layouts, without a quality content and well-managed SEO it’s likely a failure from the start.
In order to maintain a good website we use a wide range of tools and services to manage our client’s websites so that they perform well and are also ranked well on search engine pages. I have mentioned some nice SEO tools which we use here at All Cyber Solutions.
Check your competitors and benchmark performance