What We Use To Bring Out The Best In SEO And Keyword Research
April 5, 2017
We, at All Cyber Solutions develop a lot of websites. We have worked for many clients and designed lots of websites. Although we keep in mind to apply the best design ideas and great looking layouts, without a quality content and well-managed SEO it’s likely a failure from the start.
In order to maintain a good website we use a wide range of tools and services to manage our client’s websites so that they perform well and are also ranked well on search engine pages. I have mentioned some nice SEO tools which we use here at All Cyber Solutions.
Check your competitors and benchmark performance
Before we start searching for keywords it is important to set a benchmark by understanding how competitors are performing, what keywords have they been using and what websites are linking back to them. This helps a lot in understanding what strategy to apply.
There are a lot of websites that give us detailed results of elements, like SpyFu is one place where we can download our competitor’s keywords, Monitor Back-links lets us see a competitor’s links, etc. We at All Cyber Solutions like efficiency, and for us one handy tool is SERP Stat. This is how we see what other websites are doing.
SERPStat is a very efficient tool. With this you do not have to put much effort. It automatically identifies your search engine competitors and lets us directly compare the performance of their keywords while also showing you their most optimized SEO pages.
Research on your Keywords and target positions
When it comes to keyword planning and research there are still not many better services out there than Google Adwords. But, after Google’s decision to make Adwords account mandatory for using its services many marketing agencies have lost their interest in it. This created an opportunity for a whole number of new services and tools to enter the market.
We, at All Cyber Solutions still love PPC and AdWords, though we also use some other awesome services for SEO and keyword research like Keywordtool.io. Keywordtool.io is one of the best tools for what it does and moreover, the free version is enough for what you need.
Understand, Monitor and Improve
Once we have finalized with our keywords for our website to rank in Google. It’s time to monitor. While there are numerous tools that can show us the top 10 or top 15, we are interested in tracking more than this.
Again, there are a number of choices available, like SEM Rush, Search Metrics and MOZ, but when it comes to keyword rank tracking Agency Analytics is the best option for us.
Agency Analytics tell us everything what we want to know about keywords and their current search engine performance. It provides daily updates, Google maps ranking, SEM rush keyword research built in and even more useful tools and services. It is really an ultimate site for managing keywords and monitoring their performance.
I cannot say that this the best list of SEO tools but they are very effective for what they are designed and we, at All Cyber Solutions love using them.
For more information and tips on SEO you can always get in touch with our company, we would be happy to talk to you.